Social Listening
The brand I chose was Curology. Overall people are very happy with the company, I actually chose to talk about this product because I recently placed an order for a custom formula on their website. The companies brand or value proposition is creating a custom formula to improve skin texture, pigmentation, acne, etc. Curology's promise is to help you achieve your ideal skin. Some negative comments I've seen regard Curologys customer service or missing packages. I wanted to mostly highlight these as these are the things that can make or break a brand and are really important for their overall value proposition. This first one was a comment left by Flore.hawk_soprano expressing her challenges with the brand both with communication and missing packages. Another comment by petersen_courtney stated, " your customer service is awful. I canceled my subscription and was still charged." again pointing to a recurring theme with bad customer service. In general, the comment
